Biznology
Where business and technology create a winning customer experience.

Content Marketing

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to...

It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money--lots of it. In the two decades...

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create...

How to write content that is both outside-In and authentic to your brand In my last post I promised several...

The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the...
Casting a Wide Net for Influencers using Influencer Marketing

Off to the races! Dan Krueger and I just launched a new influencer marketing campaign...
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  Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a...
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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics...

This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a...

Webinars

video

  Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying...