Biznology
Where business and technology create a winning customer experience.

Content Marketing

Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources....

Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily...

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here...

Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how...
The cartagena de indias trip by Chris Abraham
2 2158

The beginning of the year is often a best of...

Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten...

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium...

It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s...

With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and...

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...