OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. For those unfamiliar with it, the program is an attempt by the US Government to provide networking resources for a group of people that are least likely to have successful mentors, young African-American males. Regardless of your political views or your opinions surrounding this program, it’s hard to find anyone who would argue with one thing the president said during the announcement. I was eating in the hotel bar during the announcement and absent-mindedly listening to CNN while he spoke when he uttered the magic words. [Read more...]
Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. [Read more...]
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities.
Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. But the reality is more complex. Guest blogging, when done well, isn’t only about links. In theory, anyway, guest blogging is supposed to be about raising awareness of and traffic to your brand’s web presence. Seems a shame to throw away years of work based on one (admittedly authoritative) blog post, doesn’t it? [Read more...]