Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? I’d be willing to bet that even if your company posts lots of different content on a regular basis, there are other types of content that you aren’t posting. Furthermore, I’d be willing to wager that even if you are posting lots of content, you’re not cross-posting and repurposing it to the fullest extent possible. The reason I’m supremely confident is that there are so many types of content, and so many platforms to post it on, that even the best content marketers could do more. [Read more...]
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask?
Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit. However, although this exchange seems simple enough, there are a variety of ways that people can fail at guest blogging; and if you are currently employing any of the practices listed here, it is most likely the reason your guest blogging efforts are unsuccessful. [Read more...]