Biznology
Where business and technology create a winning customer experience.

Agile Marketing

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this...

Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how...

The state of the art in marketing and advertising and how they use big data, logic,...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...

Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website...

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

Agile marketing is getting hotter and hotter. But it's not getting easier and easier. Despite how much you want to move faster and faster,...

I spent last week at the National Speaker's Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave...

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand's experience? An "inside-out" approach: Employee...

Webinars

video

Rob Petersen's latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it?...