The Biznology blog is devoted to bringing you the business insights from today’s technology, focusing on Internet marketing. Meet the people who write for Biznology.
- Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.
In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as a senior strategist for Converseon, a leading digital media marketing consultancy. Mike also worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).Frank Reed
Frank Reed is the managing editor for Marketing Pilgrim, the Internet and social media marketing news blog which is consistently found in the Top 25 of AdAge's Power150 ranking of marketing blogs worldwide.
He is also the Director of Business Development for the Edgeworks Group, a firm specializing in the true integration of digital marketing with web design and development.
He has worked on digital projects with companies like Sony, Quest Software, Drs. Foster & Smith, LiveNation and many more.Chris Abraham
Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology services to help their clients build and strengthen their brands.
Chris recently completed a five-month contract with Reputation.com as Team Lead, Special Projects, in sales for their "Whale Hunting" team. Chris was one of two whale hunters tasked with closing clients for their high-end Picasso Online Reputation Management (ORM) and Executive Privacy products, from $10,000-$100,000/month campaigns for high-net-worth and high-profile individuals and Fortune 500 companies.
Prior to Reputation.com, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, from Washington, DC, Portland, Oregon, and Berlin, Germany, with clients including: Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.
In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.
Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, studied French at the University of Hawaii, and studied German at both the Washington and Berlin Goethe-Instituts. In addition to the Huffington Post, Chris blogs for his own blog, ChrisAbraham.com, for Biznology.com, for Socialmedia.biz, and for MarketingConversation.com. Chris has written for AdAge’s DigitalNext and Global Idea Network blogs.
Chris is indulging his mid-life crisis by buying a motorcycle and taking up the shooting sports including trap and target shooting with both rifle and pistol. Until he gets the novelty of gun ownership out of his system, you’ll find Chris in South Arlington, Virginia, right across the river from his beloved Washington, DC.Aaron Kim
Aaron Kim is a Senior Manager at the RBC Technology and Operations, Innovation and Strategy Planning team, leading the efforts to transform the internal use of Digital Collaboration and Social Business Platforms within the IT part of the organization and beyond.
Previously, he was a Senior Manager at the Solutions Architecture team of a major Canadian bank, responsible for developing end-to-end financial services solutions, leading highly complex industry-shifting initiatives, influencing technology decisions, and fostering a dynamic culture of innovation across the organization.
Before joining RBC, he held the position of Senior Managing Consultant in Emerging Technologies at IBM Global Business Services, providing consulting advice to executives and decision makers around the globe in industries as diverse as banking, insurance, air transportation, telecommunications, government, and media..
He holds a bachelor's degree in Biology from the University of São Paulo, Brazil, and an MBA degree from the Rotman School of Business (University of Toronto), in Canada.
He's married to Tania and they have a son, Lucas.Eva Lyford
Eva Lyford has over 14 years of experience with corporate marketing and sales programs in a variety of industries including telecommunications, education, new home construction and consumer products.
Presently, she is a business analyst with Delta Faucet Company in Indianapolis. She holds a Master's degree in Public Policy from the University of Michigan's Ford School and a Project Management Professional® certification from the Project Management Institute. Areas of interest include CRM applications, social marketing, marketing analytics, process engineering and user interface design. For fun, Eva fosters rescued dogs for the Indianapolis Humane Society and performs improv comedy with Indyprov.
Eva has been an on-and-off contributor to the Biznology blog and now supplies selected tweets to @MikeMoran on Twitter.Tim Peter
Tim Peter lives for e-commerce and interactive marketing. He is an established online marketing expert, with a particular focus on search engine marketing, social media, online product development and the analytics used to measure what works.
A noted industry leader and speaker, he has developed strategies and driven execution for companies in the financial services, retail, hospitality and music industries. Tim lives with his wife, children, cats and a handful of guitars somewhere in the swamps of Jersey.Nick Stamoulis
Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.
As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) which has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry. Nick Stamoulis started speaking at some of the industry conferences and trade shows, such as: PubCon, MarketingProfs B2B Forum, American Marketing Association (AMA) Webcasts, eMarketing Association Conference, Boston SEO Meetup, eBusiness Symposium, SEMPO Boston "Ask The Experts" and many others.
Nick Stamoulis spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications, such as: Search Engine Journal, Yahoo! Search Marketing Blog, Marketing Pilgrim, Add Me, Boston AMA Blog, Website Magazine, Talent Zoo, Site Pro News, Promotion World, Search Marketing Insider Newsletter and many others.Ruth Stevens
Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the board of directors of Edmund Optics, Inc. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.
Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association.
Ruth is a guest blogger at HBR.org, and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing. She teaches marketing to graduate students at Columbia Business School.
Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.
Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000.Diane Thieke
Diane S. Thieke is the founder of Simply Talk Media, a PR, marketing, and social media consultancy. With more than 25 years in digital media, she works with clients to develop their digital communications strategies and stay ahead of the changes in both social and traditional media.
Previously, Diane led public relations and marketing teams at Dow Jones & Co. She began her career as an editor at Dow Jones’s first online service (now called Factiva), before becoming its first competitive intelligence manager. An early adopter and tech enthusiast, she launched Factiva’s first online community and its first blogging policy.
She holds a B.A. in journalism and English writing from Rider University, and a M.S. in Communications Management from Syracuse University’s Newhouse School. Diane lives in New Jersey with her husband, two sons, and three ruling kittens. Even in her spare time, Diane is glued to her electronic devices, being social and devouring news and trends happening in the world, in technology. She blogs at Simply Talk Media and tweets at @thiekeds.James Mathewson
James Mathewson is the Global Search Strategy Lead for IBM, a role that involves helping content teams implement search best practices at every phase in the content development cycle.
Because of the size and scale of IBM, this mostly involves building tools to automate keyword discovery and content strategy. But he also spends much of his time and energy supporting IBM's Digital Lab, which develops optimized digital experiences using the tools James develops and supports in an agile environment.
James is co-author of the book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content (http://www.amazon.com/-/e/B0033YGHHK from IBM Press. His forthcoming video lectures of the same title will be released in May, with updated information for Google's Panda algorithm and other changes in search marketing best practices since the book was published in 2010.
James writes regularly on the book’s companion blog, writingfordigital.com , detailing how his experiences and research lead to new insights in search-first content strategy. His insights can also be found on InformIT and Twitter @James_MathewsonRob Petersen
Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.
Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.
His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.
Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.Andrew Schulkind
Andrew is a veteran Web developer specializing and digital communication strategist. Since founding Andigo New Media in 1996, he and the Andigo team have helped clients build interactive sales and marketing tools, illustrate complex business processes for internal and external audiences, and create engaging and effective training modules and educational applications.
Their engagement model combines information architecture, usability/user experience, and common sense, Andrew and his team ensure that every project connects with its intended audience.
His writing has been featured in The New York Enterprise Report both online and in print, on the GSG Worldwide blogs LinkedIn & Business, Facebook & Business, and Tweeting & Business and in a number of other B2B and non-profit focused journals as well as the Andigo blog.] His speaking engagements have included Webinars for Ventureneer and a recent presentation as a part of Social Media Week 2012 in New York.
Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?") He can be reached at www.andigo.com.Megan TotkaMegan Totka is the Chief Editor for ChamberofCommerce.com, which helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence and also contributes to a number of publications, such as Business.com, Disability.gov, AICPA, and others. Megan can be reached at firstname.lastname@example.org.Andrea Goldberg
Dr. Andrea Goldberg is an Organizational Psychologist, a former IBM Marketing Vice President and a thought leader on how social media is transforming organizations. She is the President of Digital Culture Consulting, LLC, a firm that develops organizational strategies, policies and programs around social business. Andrea’s holistic approach considers organizational culture, readiness and employee/market insights. In her 25+ year career at IBM, she led pioneering work on emerging markets and technologies, social media as well as multi stakeholder initiatives on IBM’s brand and values. Her innovative assessments of IBM’s advertising earned her the Grand Prize at the 2003 Advertising Research Foundation’s David Ogilvy Advertising Awards.
Andrea has an NYU certificate in Digital Media Marketing and a Ph.D. in Industrial/Organizational Psychology. She is a frequent speaker at conferences, universities and professional meetings, writes a monthly blog on social media for LatinBusinessToday.com and serves on the research advisory board of Saugatuck Technology.
You can follow Andrea on Twitter at @digitalcultured, Facebook at Digital Culture Consulting and visit her website and blog at www.digitalcultureconsulting.com. You can reach her by email at AndreaGoldberg@digitalcultureconsulting.com.Thomas McMahonThomas McMahon is a writer for the link building company, Page One Power. Keeping the company’s motto of relevancy first in mind when it comes to SEO and link building, Page One Power provides top quality, custom link building for clients in an ever expanding field of industries. Thomas is a graduate from the College of Idaho where he received his BA in Creative Writing. He was first published in high school where he had a tech column in The River Journal and quickly found he had a knack for conveying information through the written word. Thomas guest posts on sites related to the SEO and Internet industries.Jon Greer
Jon Greer is Managing Director of Jon Greer Consulting LLC, which provides content marketing services to companies of all sizes. JGC develops and implements content marketing strategies for clients including investor communications, high-quality writing and editing, media interview training and media relations.
JGC’s current and recent clients include Cooley Godward, El Dorado Ventures, HRJ Capital, Mayfield, Montgomery Securities (now Banc of America Securities), Morrison & Foerster, Redwood Trust, Thomas Weisel Partners and Wilson Sonsini Goodrich & Rosati. A former vice president of Edelman Public Relations Worldwide, Jon served clients such as Collagen Corp., Mervyns, Target Therapeutics and Visa.
Jon is an acclaimed speaker on the subjects of media relations, content marketing and social media, and recently served as Training Director of Bulldog Reporter's PR University, an online professional education program for marketing and communications professionals.
Before entering public relations, Jon was a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News. Jon received a Master’s degree in Journalism from the Columbia University Graduate School of Journalism and a Bachelor’s degree in economics from the Wharton School of the University of Pennsylvania.Monique de Maio
Monique de Maio founded onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services in 1998. OnDemand helps companies that do not have the skill sets or resources internally with ongoing marketing initiatives or projects, onDemand.
Monique is a twenty-five year marketing veteran that has been an acting CMO for agencies and companies for as many years—ranging in size from enterprise to start ups and SMBs in between.
Her specialties are the tech, mobility, eCommerce/retail , professional services and not-for-profit sectors. She has managed the strategic, positioning, messaging and branding process, as well as new product and service introductions/launches, indirect channel, partner and alliance marketing for clients like, Avaya, 3Com, Expand Networks, Global Bay, IBM, IPC, Intel, Motorola/SymbolTechnologies, SES-Americom, Technodyne, Venda, United Way, among others.
Prior to starting her own business in 1998, Monique was Publisher of Brandweek magazine–responsible for the positioning, profitability, ad sales and promotional activities of this newsweekly. During her tenure, ad pages and revenues increased by 40% and 50%, respectively. Ad sales in the marketing services category grew by over 160%.
Before joining Brandweek, Monique was the Director of Marketing and Programs for the Promotion Marketing Association –an industry non-profit in the marketing industry—managing the conception, sales, marketing and execution of the organization’s programs and products. During her tenure, programs tripled, sponsorships doubled and revenues hit record levels. Prior to PMA, she acquired business-to-business client marketing experience at Wall St. investment firm Salomon Brothers, and at IBM. Monique is a graduate of Fordham University with an M.B.A. in Marketing and earned a B.B.A. in International Management from Pace University.
Born in Paris, France, Monique is fluent in both French and Spanish. Monique holds a first degree black belt in Mixed Martial Arts/karate and enjoys evangelizing fitness, nutrition and holistic wellness. She is the co-Chair of the NJ Chapter of MENG (Marketing Executives Networking Group, www.mengonline.com) and helped start Empowering Women thru Motion (www.empoweringwomenthrumotion.org ) as a Founding Board Member this past year.Helen Nesterenko
In addition to being a pro in business processes, Helen is the CEO and Founder of Writtent.com, a marketplace that provides content writing services to small and medium businesses. She helps small businesses grow, and she absolutely loves it.
Being a student of a Ukrainian high school, Helen won a scholarship funded by the U.S. government in order to go and study in an American high school for a year. This accomplishment played a crucial role in her future development, as she now clearly understood that she was capable of achieving something really great.
After graduating from Christian University with a bachelor’s degree in marketing, she founded a company, which within a couple of years, employed more than 40+ people. After achieving this goal, she didn’t stop, continuing to excel. A new challenge she accepted was content marketing. Though the sphere was completely new to her, she started learning with great enthusiasm.
Helen is a positive, energetic, and active young woman, and she always strives to reach new heights. She likes to dig into many things simultaneously and wants to know as much as possible.
Helen is an active participant in different workshops, seminars, and conferences. If an event can generate new knowledge, you’ll definitely meet her there. Even though she's a great workaholic, she still likes to spend time with her family. Her small daughter Vlada is a constant source of inspiration to her.