Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?
In this free 30-minute Biznology® webinar, you’ll learn that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. This webinar will explore the emerging area of social HR and reveal how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.
This webinar looks at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. It will discuss how successful organizations have made this transition and will explore social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.
Special presentation sponsored by BarnRaisers, Digital Culture Consulting, MENG (NJ Chapter), and Unison
Andrea Goldberg, President of Digital Culture Consulting, is a business strategist and organizational psychologist with a cross-functional background in marketing, technology, communications and human resources. In her career at IBM she led pioneering work in branding, strategy, employee engagement and new markets. Dr. Goldberg is an adjunct professor at Montclair State University and serves on the research advisory board of Saugatuck Technology.