The Biznology blog is devoted to bringing you the business insights from today’s technology, focusing on Internet marketing. Meet the people who write for Biznology.

  • Our Bloggers

    Mike MoranMike Moran

    Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

    In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

    Frank ReedFrank Reed

    Frank is the Managing Editor of Marketing Pilgrim which is consistently listed in or around the Top 10 marketing blogs in the world according to Advertising Age's Power 150 ratings of marketing blogs.

    Frank brings over 20 years of business experience to his examination of the Internet and social media marketing space. He has been in various sales and marketing roles for a wide range of companies including Madison Square Garden, PSINet, New York Life and Corporate Chaplains of America.

    He has consulted for many companies regarding their Internet and social media marketing needs including Sony, Brinks Home Security, Quest Software and many more.

    He now specializes in providing education and strategic direction services to companies of all sizes. He can be reached at 919.612.4760 or at freed@frankthinking.com.

    Chris AbrahamChris Abraham

    Chris Abraham, president of Social Ally, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management.

    A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

    Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

    In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

    Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

    Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

    Aaron KimAaron Kim

    Aaron Kim is a Senior Manager at the RBC Technology and Operations, Innovation and Strategy Planning team, leading the efforts to transform the internal use of Digital Collaboration and Social Business Platforms within the IT part of the organization and beyond.

    Previously, he was a Senior Manager at the Solutions Architecture team of a major Canadian bank, responsible for developing end-to-end financial services solutions, leading highly complex industry-shifting initiatives, influencing technology decisions, and fostering a dynamic culture of innovation across the organization.

    Before joining RBC, he held the position of Senior Managing Consultant in Emerging Technologies at IBM Global Business Services, providing consulting advice to executives and decision makers around the globe in industries as diverse as banking, insurance, air transportation, telecommunications, government, and media..

    He holds a bachelor's degree in Biology from the University of São Paulo, Brazil, and an MBA degree from the Rotman School of Business (University of Toronto), in Canada.

    He's married to Tania and they have a son, Lucas.

    Eva LyfordEva Lyford

    Eva Lyford has over 14 years of experience with corporate marketing and sales programs in a variety of industries including telecommunications, education, new home construction and consumer products.

    Presently, she is a business analyst with Delta Faucet Company in Indianapolis. She holds a Master's degree in Public Policy from the University of Michigan's Ford School and a Project Management Professional® certification from the Project Management Institute. Areas of interest include CRM applications, social marketing, marketing analytics, process engineering and user interface design. For fun, Eva fosters rescued dogs for the Indianapolis Humane Society and performs improv comedy with Indyprov.

    Eva has been an on-and-off contributor to the Biznology blog and now supplies selected tweets to @MikeMoran on Twitter.

    Tim PeterTim Peter

    Tim Peter lives for e-commerce and interactive marketing. He is an established online marketing expert, with a particular focus on search engine marketing, social media, online product development and the analytics used to measure what works.

    A noted industry leader and speaker, he has developed strategies and driven execution for companies in the financial services, retail, hospitality and music industries. Tim lives with his wife, children, cats and a handful of guitars somewhere in the swamps of Jersey.

    Tim can be reached by e-mail or by phone at 201-305-0055. Make sure you check out his Tim Peter Thinks blog, also.

    Nick StamoulisNick Stamoulis

    Nick Stamoulis is the President and Founder of Brick Marketing. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between.

    Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

    As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) which has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry. Nick Stamoulis started speaking at some of the industry conferences and trade shows, such as: PubCon, MarketingProfs B2B Forum, American Marketing Association (AMA) Webcasts, eMarketing Association Conference, Boston SEO Meetup, eBusiness Symposium, SEMPO Boston "Ask The Experts" and many others.

    Nick Stamoulis spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications, such as: Search Engine Journal, Yahoo! Search Marketing Blog, Marketing Pilgrim, Add Me, Boston AMA Blog, Website Magazine, Talent Zoo, Site Pro News, Promotion World, Search Marketing Insider Newsletter and many others.

    Ruth StevensRuth Stevens

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    Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the board of directors of Edmund Optics, Inc. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.

    Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association.

    Ruth is a guest blogger at HBR.org, and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing. She teaches marketing to graduate students at Columbia Business School.

    Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.

    Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000.
    Diane ThiekeDiane Thieke

    Diane S. Thieke is the founder of Simply Talk Media, a PR, marketing, and social media consultancy. With more than 25 years in digital media, she works with clients to develop their digital communications strategies and stay ahead of the changes in both social and traditional media.

    Previously, Diane led public relations and marketing teams at Dow Jones & Co. She began her career as an editor at Dow Jones’s first online service (now called Factiva), before becoming its first competitive intelligence manager. An early adopter and tech enthusiast, she launched Factiva’s first online community and its first blogging policy.

    She holds a B.A. in journalism and English writing from Rider University, and a M.S. in Communications Management from Syracuse University’s Newhouse School. Diane lives in New Jersey with her husband, two sons, and three ruling kittens. Even in her spare time, Diane is glued to her electronic devices, being social and devouring news and trends happening in the world, in technology. She blogs at Simply Talk Media and tweets at @thiekeds.

    Jesse LangleyJesse Langley

    Jesse Langley lives near Chicago. He divides his time among work, writing and family life. He writes on behalf of Colorado Technical University and has a keen interest in blogging and social media.

    Jesse received his BA in English from a small mid-western college in 2006. He works for a small start-up marketing agency near Chicago and emphasizes the need for nuance in effective communication.

    He writes frequently for The Professional Intern and tweets @theprointern. Jesse is a self-proclaimed Apple evangelist, and in his spare time is a voracious reader and kayaking enthusiast.

    Rob PetersenRob Petersen

    Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.

    Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

    His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

    Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.

    James MathewsonJames Mathewson

    James Mathewson is the Global Search Strategy Lead for IBM, a role that involves helping content teams implement search best practices at every phase in the content development cycle.

    Because of the size and scale of IBM, this mostly involves building tools to automate keyword discovery and content strategy. But he also spends much of his time and energy supporting IBM's Digital Lab, which develops optimized digital experiences using the tools James develops and supports in an agile environment.

    James is co-author of the book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content (http://www.amazon.com/-/e/B0033YGHHK from IBM Press. His forthcoming video lectures of the same title will be released in May, with updated information for Google's Panda algorithm and other changes in search marketing best practices since the book was published in 2010.

    James writes regularly on the book’s companion blog, writingfordigital.com , detailing how his experiences and research lead to new insights in search-first content strategy. His insights can also be found on InformIT and Twitter @James_Mathewson

    Andrew SchulkindAndrew Schulkind

    Andrew is a veteran Web developer specializing and digital communication strategist. Since founding Andigo New Media in 1996, he and the Andigo team have helped clients build interactive sales and marketing tools, illustrate complex business processes for internal and external audiences, and create engaging and effective training modules and educational applications.

    Their engagement model combines information architecture, usability/user experience, and common sense, Andrew and his team ensure that every project connects with its intended audience.

    His writing has been featured in The New York Enterprise Report both online and in print, on the GSG Worldwide blogs LinkedIn & Business, Facebook & Business, and Tweeting & Business and in a number of other B2B and non-profit focused journals as well as the Andigo blog.] His speaking engagements have included Webinars for Ventureneer and a recent presentation as a part of Social Media Week 2012 in New York.

    Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?") He can be reached at www.andigo.com.