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Kiss your line-of-shame smack on its social media lips!
If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone. Read the remainder of this entry »
Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!). Whatever the motivation, be it thought-leadership or surfing the wave, people are never satisfied with just knowing how to do it, they’re fascinated by not only how to, but how you. When people want to know how you did it, they don’t want to just see the final, edited, version — they’re interested in seeing all the struggle, challenge, revisions, and endless iterations it took to finally be ready for opening night. Read the remainder of this entry »
Digital Marketing on a Vine–Twitter’s New Video Venue
Image via CrunchBase
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive? Welcome to Twitter’s visual challenge. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. But Vine has also gathered its share of detractors – and faced its first scandal, if you will. Within a week of launch, porn video clips started to appear. Twitter acted quickly, blocking the #porn hashtag and raising the minimum age to 17. Read the remainder of this entry »
If you perform only to an empty house your show will close
I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn, Twitter, Pinterest, and even Google+. There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if the room is virtually empty? Read the remainder of this entry »
The Biggest 2013 Digital Marketing Trend No One’s Talking About
Photo credit: Wikipedia
As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues. And actually, “plain sight” is the first clue. Here are a few more…
