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Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about. Read the remainder of this entry »
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.
What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. In fact, after you are done reading this you may want to check them out for a real professional’s take on this subject! :-)
As the managing editor of Marketing Pilgrim, part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. If you have a difficult time picking up the fine art of written sarcasm, the last sentence was filthy with it. Read the remainder of this entry »
Image by spackletoe via Flickr
by Frank Reed
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter of creating content set off service providers, agency clients, and businesses flying solo, making them more than a little squirrel-y? I’ll tell you why. It’s because of the perception of good content. When someone reads good content, there is this feeling that “I could have done that.” As a result, there is a perception that developing good content is easy.