Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about. [Read more...]
Image by spackletoe via Flickr
by Frank Reed
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter of creating content set off service providers, agency clients, and businesses flying solo, making them more than a little squirrel-y? I’ll tell you why. It’s because of the perception of good content. When someone reads good content, there is this feeling that “I could have done that.” As a result, there is a perception that developing good content is easy.