Tag Archive
Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM internetmarketing Internet marketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
In Digital Marketing, Good Writing Matters, Too
Photo credit: MarkGregory007
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about. Read the remainder of this entry »
Should I hire a ghost writer for my blog?
Image by 2-Dog-Farm via Flickr
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company’s blog off the ground.
