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Your online reputation should be a culmination of you
Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would extend the idea to online reputation management (ORM) as it’s practiced both in your own life (as the resulting splatter painting of your life online, over time, unintentionally) and as it’s managed by my company, Reputation.com. Like Jackson Pollock, you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. The art that is reflected online — and in a rich reduction of everything you’ve every done and ever said distilled into only ten — maybe twenty — results. Read the remainder of this entry »
