For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. What’s more, they’ve integrated social media, e-commerce, accessibility, usability, and interface into a platform that can convey expertise, tell stories, and engage with both prospects and customers. [Read more...]
Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive design before, basically, it is web design that responds to its environment. When you visit a site built with responsive design, the site can determine the size of your screen and adapt the website to fit your screen appropriately. For example, if you’re reading this post on a laptop or desktop, try making the window narrower –see how the Biznology blog automatically changes to accommodate your window size? That smaller version you are seeing is the mobile version of the blog. [Read more...]
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. SEO solutions clients are always asking, “Why am I spending all of this money and time if I’m not seeing an ROI?” Unlike other marketing methods, such as short-term promotions, the ROI will be seen over the long term instead of the short term. If you don’t have the patience to wait for the results, SEO is just not for you. Don’t believe me? Check out all the reasons that patience is necessary to succeed at SEO.