Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive design before, basically, it is web design that responds to its environment. When you visit a site built with responsive design, the site can determine the size of your screen and adapt the website to fit your screen appropriately. For example, if you’re reading this post on a laptop or desktop, try making the window narrower –see how the Biznology blog automatically changes to accommodate your window size? That smaller version you are seeing is the mobile version of the blog. [Read more...]
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. SEO solutions clients are always asking, “Why am I spending all of this money and time if I’m not seeing an ROI?” Unlike other marketing methods, such as short-term promotions, the ROI will be seen over the long term instead of the short term. If you don’t have the patience to wait for the results, SEO is just not for you. Don’t believe me? Check out all the reasons that patience is necessary to succeed at SEO.
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. [Read more...]