Biznology

My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing.   It sounds odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours getting their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback.  If you think that this could never work at your company, you’re not alone. Often, it’s other people’s attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explains how they don’t work that way.  Experimentation and fast changes are the only way to find out what’s right. Read the remainder of this entry »

Image by Sean MacEntee via Flickr

Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. With the economic meltdown of recent years, mortgage crisis and uncertain outlook, banking on relationships and the business of social networking has never been more critical. My latest Biznology® Webinar showed that achieving this starts from within your organization.  Yesterday, I did a Webinar called “Organizational Social Media for Financial Services:  How to Start from Within.”  Read the remainder of this entry »

Image via Wikipedia

Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for a simple reason–it has worked. But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.  I gave a Webinar yesterday that shows you how to start practicing “white hat SEO” to lead to your success. Read the remainder of this entry »

Image by SFO CP via Flickr

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. But as search becomes more important to every company’s marketing plan, it is critical to get the high level support for search as a more ambitious part of the marketing mix. Yesterday, I did a Webinar on how to speak the language of the C-Suite to boost your search program to a new level. Read the remainder of this entry »