One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s free for a reason. It just isn’t precise. If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. Then, the question was always: “Can I really trust this?” [Read more...]
There’s a joke going around based on Google’s many, many recent changes.
Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals?
A: Because managing SEO has become a frickin’ zoo.
How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. And I suspect for many of you, it’s not funny at all. [Read more...]
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms and sitcoms: “he was a decade older than his photo” and “he looked nothing like his photo” or “he was nothing like the way he described himself,” and “I really felt like I was bait-and-switched” and even, “if he thought he could lure me here under false pretenses and then make it all good on charm and personality, it didn’t work: he was charmless and lacked personality.” Google feels the same way. [Read more...]