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As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. Be sure to follow these guidelines (and show them to your web developer) when making the switch.
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The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. It interrupts the flow, makes a visitor actively think about where they should go next, and results in a negative experience with your business or brand. It’s quite common for 404 error pages to exist on a business website, either because the website owner doesn’t even know that they are there or because they aren’t sure how to fix it.
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In last month’s post on this
blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Everyone passing by interested in what you have to sell might like to step in and have a look at what you have to offer no matter from what street they’d come in from. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it’s lacking a door or a showcase (or a valid keyword) still isn’t a good idea. Read the remainder of this entry »
Image by webmove via Flickr
In my line of work, I see a lot of Web sites, and sometimes I take the absolutely simple stuff for granted. I realized the error of my ways when I saw a client site that had over 500 (!) HTML errors right on the home page. Now, you might not know or care what an HTML error is. In fact, it’s even OK with me if you don’t know what HTML is. But my goal by the end of this post is to get you to care and to make sure that your site is working as expected. Read the remainder of this entry »
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up with them. But they are important. If you have URLs full of weird characters that trail on the length of I-95, then you might have a search marketing problem. If you are concerned that your funny URLs might not be so funny after all, check out my latest post on Search Engine Guide, “Making Pretty URLs for Search Engine Spiders.”