Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but they are also continually being removed, which means that any link pointing to a page that no longer exists becomes a broken link. As a website owner that is responsible for internal links and outbound links, broken links will need to be dealt with on an ongoing basis.
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about. [Read more...]