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The Biggest 2013 Digital Marketing Trend No One’s Talking About
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As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues. And actually, “plain sight” is the first clue. Here are a few more…
Do Internet Bandwidth Caps Affect Internet Marketing?
The big story last week surrounded Comcast’s imposition of a limit on the amount of data that its subscribers can transfer across the Internet each month. Comcast’s bandwidth cap is set at 250 gigabytes each month, which is far higher than the three gigabytes that the average Internet user downloads and uploads each month. So there won’t be any effect on Internet marketing, right? Not so fast. The end of all-you-can-eat pricing has subtle effects that we shouldn’t overlook. Don’t focus on Comcast’s practical limit—you need to watch what other player are doing, and more importantly, how a cap of any kind might affect consumer behavior. Read the remainder of this entry »
