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2 Challenges to Keyword Collaboration
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I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Ms. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Read the remainder of this entry »
