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As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. Be sure to follow these guidelines (and show them to your web developer) when making the switch.
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The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. It interrupts the flow, makes a visitor actively think about where they should go next, and results in a negative experience with your business or brand. It’s quite common for 404 error pages to exist on a business website, either because the website owner doesn’t even know that they are there or because they aren’t sure how to fix it.
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People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world. But it’s even more complex than that. Google and Bing have a separate search index for every country. And, in fact, they sometimes have multiple search indexes for a single country, when a country has more than one popular language. (I am looking at you, Switzerland.) So what does a search marketer do about making sure a Web page is in the right country index. Read the remainder of this entry »
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. And, don’t tell me how expensive that’ll be either, because it’ll surely end up being a lot cheaper than option B, C, D, or E — where option B is the thousands of dollars you’ll need to spend if someone else gets your domains first and is willing to sell them back to you and option C is when, instead of selling your domain name back to you, they create an attack site wherein mis-info is the special of the day.
Let me boil my last post, Google Plus was born prematurely and you should take advantage, down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best search visibility from your Google+ posts. These tips ares simple, but some are easy to overlook. Read the remainder of this entry »