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Growing your business in a world without Google
Image by PhotoJonny via Flickr
by Tim Peter
How much of your traffic comes from search engines? How much from Google? If you’re like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away? What if you walked in tomorrow and all your search traffic dried up? Can’t imagine it? Well, Google changes its search algorithm hundreds of times each year, on average more than once a day. And, they’re facing increasing regulatory challenges overseas and here in the US. If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not.
