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Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
Photo credit: Wikipedia
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved. Read the remainder of this entry »
Social software adoption: Riding the hype curve
Photo credit: the_exploratorium
There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. At the same time that so many are on the edge of their seats with excitement about its untapped potential, others are rolling their eyes at yet another unproven technology that is grabbing precious attention. Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. Read the remainder of this entry »
Stepping Outside of Bounds: Taking a Broader Marketing Perspective
Photo credit: Christopher S. Penn
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about” Read the remainder of this entry »
The Importance of Google Place Pages in the B2B Space
Image by Steve Wilhelm via Flickr
by Frank Reed
In recent months, there’s been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before. Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale. Powerful stuff. But this powerful new local marketing wave is yet to wash over a huge segment of marketers—B2B marketers.
In Technology We Trust
Image by exfordy via Flickr
I don’t know if this is an American thing, but we seem to have a trust in technology so deep that it can never really fulfill our fantasies. I thought about this on my trip to Europe when I saw a design for flushing a toilet that allows the person to decide whether they need a big flush or a small one. (I’ll leave it to you to figure when each is appropriate.) And I realized how America solved this same problem–the government limited the number of gallons that could be used for any one flush. And my toilet is always clogged. We could have saved just as much water with the European solution, but that would have required relying on people rather than technology.
