Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. And Penguin punishes low-quality sites. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. [Read more...]
Image via CrunchBase
by Frank Reed
I’m not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the “Yahoo! Style Guide” for online writing. This is Yahoo. You know, the same company that talks up how it will still be a search company despite not actually doing search anymore after Bing fully assimilates the Yahoo search offering in the upcoming months. This is the same company that seems to have so much potential but can never quite figure out what it wants to be when it grows up.