Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible with one another? Or should they be treated separately? I vote for “friends,” maybe even “besties.” (Can you tell that I have teen and pre-teen daughters?) Because despite the glares that one set of specialists may shoot across the conference room table at specialists of a different stripe, these disciplines don’t just get along, they almost require one another. Each is weaker when not accompanied by the others. [Read more...]
I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps. And there are some key traits winners possess whether they’re managing paid search, building a brand, or, yes, playing baseball.
What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. At the same time, if you’re like me, you’re likely worrying about what you’re going to look like (and feel like) the first time you put on a swim suit this year. While the outcomes of getting ready to wear a bathing suit and getting your business ready for summer couldn’t be more different, the best practices of the two overlap a lot more than you’d think. And the best thing about this list is that it works whether your business is seasonal or whether summer’s just another day in the office. What do I mean? Well, read on to see 5 tips to get your business ready for swimsuit season. [Read more...]
Image by I am marlon via Flickr
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what some would call a “tail lights” strategy–copying whatever someone else does first. It’s impossible for you to be the first one to do everything, so it is natural that when you see someone else do something that looks good that you would want to copy it. And sometimes that is exactly the right thing to do. But often, it sets you down the road to ruin. [Read more...]