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There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is still the search engine of choice worldwide, regardless of what signals they have or don’t have. Read the remainder of this entry »
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The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google proved once again last week, when it announced a sweeping change to the way it does personalization that integrates social media activity far more deeply than before. If you’ve been sticking with the tried and true SEO techniques when the game is changing, check out my latest post on Search Engine Guide, “Ignoring social media just stopped working.”
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“Social search” has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web. Similarly, what we used to talk about as social search has now become just search, because it’s here. There isn’t any other kind of search for search marketers to optimize for, so it’s probably time for even the die-hard SEO traditionalists to face the fact that they need to focus on social media for their SEO to work. If you want to learn more, check out my latest article on Search Engine Guide, “When is social search coming? What? It’s here?”
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People have been talking about social search for years, but the noise reaches a crescendo whenever Google does something–in this case, Google Labs suddenly delivering a Social Search function. How does social search change the game for search marketers?
I’ve written in the past that these upstart new search engines won’t unseat Google, and nothing about Delver changes my mind. However, I do think Delver is worth watching, because it might show us the way to a new level of search relevance through its interesting implementation of social search. What Delver is doing is important and I believe you’ll see the mainstream engines take notice at some point, either by acquiring Delver and its social search counterparts, or by implementing such features itself.