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Image by camknows via Flickr
I have fallen woefully behind in my communications with extended family, friends and professional colleagues since returning to work in a full-time position. It seems, I don’t have a moment to spare, to reach out to connect with my social network. Whatever the manner to stay in touch, whether face-to-face for coffee or lunch, talking on a land-line or Skype, texting with a cell phone, sending messages with e-mail, Twitter, or Facebook, answering questions through LinkedIn, sharing Google docs, IM’ing on an iPad, or shouting over the backyard fence, yodeling, sending smoke signals or any other methods there may be to communicate, I have not been using them.
Image by Eddie~S via Flickr
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. Let me explain what happened last week when I slept in a Select Comfort Sleep Number bed and tweeted about my experience the next morning. If you aren’t yet using Twitter for customer service, perhaps this experience I had might give you ideas for how to the make the most of Twitter.
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by Janine Swenson
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I log onto Biznology’s site to post this blog. Beneath my secure sign-in panel for ID and password, I read the following question. Remember me? It is innocuous. A harmless inquiry with a box that, if checked, will prompt the site to remember my log-in information so I do not have to.
Image via CrunchBase
by Janine Swenson
I had to chuckle to myself when a young man visiting in my home noticed on the wall a photograph of my college-aged daughter and absent-mindedly said to no one in particular, “Chat me up!” That young man understood the importance of one of the foundations of social media marketing, which is to get others on your behalf to speak of and promote your positive traits. However, he had not convinced me to be his evangelist because I had no history or experience with him, no knowledge of his character. Whether or not I chatted him up depended entirely upon what I knew of him, whether he might be the type of beau my daughter would like, and if her father and I viewed said prospective suitor as, well, suitable. This is not different from a company seeking a prospective employee having a chance meeting between a job seeker and an employee of the organization.
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.) I still get folks every day that ask me about what they can do to get started with a blog and I do my bext to help them out, but today I did a Webinar for the Marketing Executives Networking Group (MENG) called “Blogging 101” (my slides are linked to the title) that provides a set of steps for how to get started and how to improve your blog once you are up and running. So if you’re not a MENG member (see what you are missing?), you can still take a look at the slides.