The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. But does Skittles have something to teach the rest of us? Are Facebook brand pages the new brand websites? [Read more...]
Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. But, even in the current labor market, finding the right candidate is hard. If you’re one of those candidates — or will be when you graduate next month— there’s one thing you should know before you send out your next resume. What is it?
Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean. I use social media for business. Period. Nothing else. Ever. But most people use social media for personal relationships or a mix of business and personal. Not many do what I do. The short-hand way to describe my use of social media might be: Nothing personal. [Read more...]
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject of personal ROI in the realm of enterprise social networking: how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. [Read more...]
Image via CrunchBase
I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. Of course Facebook won’t kill Google. But I don’t say that because I somehow think Larry P has the jump on Mark Z.–instead, I say it because nothing kills anything… [Read more...]