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Pinterest Marketing 101
Photo credit: Wikipedia
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »
10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. Read the remainder of this entry »
In praise of social media mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Read the remainder of this entry »
Listening Online Isn’t A Lost Art, You Must Find It
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If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call bullshit on it if I think it’s a fair assessment. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. You may think differently but last I checked the good ol’ US is still a free country and your opinions can be voiced. (Did I just see a drone in the distance?!) So what’s my gripe this week? It’s simple. We (the Internet / online marketing /social media marketing industry) espouse the latest and greatest things. Social CRM’s are getting a lot of play right now. The idea that you can monitor, respond, track work process and generally make your online presence smell like a bed of roses is a popular mantra these days. In some ways it’s true. Well, let’s just say there has been JUST enough success and “truth” that the concept can be sold. And boy is it being sold hard. Read the remainder of this entry »
Using Web Analytics and Search Marketing for Better Decision Making
Google Analytics (Photo credit: Kansir)
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan? Read the remainder of this entry »
