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Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. But, even in the current labor market, finding the right candidate is hard. If you’re one of those candidates — or will be when you graduate next month— there’s one thing you should know before you send out your next resume. What is it?
Image by ShashiBellamkonda via Flickr
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty of using social media for B2B companies. I was surprised to find that many B2B companies not only are not using social media to market to their customers, but actually forbid their employees from using social media at all, worrying that it is a time-waster. I deal with B2B companies every day, but this book shows that I am dealing with a self-selecting group and that many B2B marketers are still missing the boat. Read the remainder of this entry »