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How your enterprise social platform enables the information marketplace
Photo credit: Wikipedia
In my last Biznology post, I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a simple “eyeballs” game–the more people spend time on it, the better–while Amazon only realizes business value when actual financial transactions occur. If users are just browsing but not buying, Amazon would be in big trouble. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there. Read the remainder of this entry »
Stepping Outside of Bounds: Taking a Broader Marketing Perspective
Photo credit: Christopher S. Penn
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about” Read the remainder of this entry »
Top 5 Social Business Myths
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As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot.
Olympics, Diversity and Social Business Platforms
Photo credit: clevercupcakes
As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204 of them represented in London–it’s evident that diversity is a major asset for countries looking for Olympic glory, and that goes way beyond physical appearance. The two countries I cheer for–Brazil and Canada–are particularly diverse. For example, the Brazilian roster reveals a wide range of somewhat unexpected family names: Taylor, Lin, Bellucci, Scheidt, Zarif, Kitadai, Schwantes and so on. Canada brings its own mix of a rich tapestry of immigrants: Benfeito, Ahmed, Gomez, Ng, Mehmedovic and Wozniak. Along the same lines, diversity at the workplace is getting more and more attention: chances are that, in your own organization, there are several diversity initiatives. Read the remainder of this entry »
Awaiting the Next Horizon–Will the Internet Enforce Social Good?
Photo credit: Wikipedia
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. And, yet, there were visionary leaders who saw behind the naked Barbies and recognized the potential that lay there. The initial wave of entrepreneurs experimented with this new medium and came up with interesting ideas with limited monetization. Not surprisingly, most failed. Those who did succeed, such as Amazon.com, made it very big and fundamentally shifted the world of commerce. Read the remainder of this entry »
