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Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this longer than average video, Cutts discusses some of things that Penguin 2.0 will be focusing on, which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. This happens with any release from Google or Matt Cutts, but this roar is particularly loud due to the encompassing nature of the Penguin updates, but here is why everyone should just take a deep breath and stop stressing about Penguin 2.0. Read the remainder of this entry »
The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What? Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. How wrong they are. And here’s why. Read the remainder of this entry »
When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. So Al Gore (or maybe it was Sirgey Brin) decided that things at the top of a web page are of more importance than items lower down, and this has been a topic of debate ever since. So, in a digital environment where exactly is the fold? Read the remainder of this entry »
Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Getting on board now can help you have a leg up, or keep you from being left too far behind.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. But let’s take a look at some signs that SEO is really dead. Read the remainder of this entry »