If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still thinking that all-out link-building campaigns are the route to success, it’s time to re-evaluate, despite the long-standing advice that link building is the best method for increasing your site’s “Google juice.” The truth is not only that link building might be wasting your time, it might actually be hurting your marketing. [Read more...]
There’s a joke going around based on Google’s many, many recent changes.
Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals?
A: Because managing SEO has become a frickin’ zoo.
How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. And I suspect for many of you, it’s not funny at all. [Read more...]
Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be.
- 80% of visitors to a website begin by typing keywords in the query box of a search engine
- 42% click on the website in the #1 position on the search page
- 90% click a website on the first page
These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business. [Read more...]
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. Nobody wants to talk about politics, especially not in the heat of summer. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, quite a bit, actually. Read on and see why.