Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. [Read more...]
People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the mid-90s when SEO included lots and lots of directory submissions and quite a lot of compassion for people who were stuck on dial-up with PCs that could only deal with small, low-resolution monitors. Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. [Read more...]
For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO Book’s recent piece, How To Prevent Content Value Gouging, isn’t strictly about content marketing – the focus is, not surprisingly, more on SEO – but there are a lot of analogies to content marketing, particularly when we talk about some of the low-hanging fruit of content marketing – aggregating content, reposting content, and commenting on other people’s content. (Like I’m doing now …) I’ll begin, though, by saying that I’m not a lawyer – I don’t even play one on TV – so any discussion of copyright is in lay terms, not meant as legal advise and is more of an observation about common online custom than the actual legal implications of any particular practice.