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Using Web Analytics and Search Marketing for Better Decision Making
Google Analytics (Photo credit: Kansir)
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan? Read the remainder of this entry »
Common Content Marketing Mistakes To Avoid
Photo credit: DigitalRalph
You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Here are three kinds of mistakes we see content marketers make all the time, and ways to avoid them. Read the remainder of this entry »
10 SEO measurements every marketer should know
Photo credit: Danard Vincente
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple.
- 80% of people who visit a website get there from typing a keyword in the query box of a search engine
- 46% click on the website in the first position on first page
- 90% click on websites on the first page
(Source: SEOBook) Read the remainder of this entry »
Why SEO is Really Dead This Time and What to Do About It.
Photo credit: Wikipedia
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. But let’s take a look at some signs that SEO is really dead. Read the remainder of this entry »
Search Marketing on the Cheap
Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Find out the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime. Read the remainder of this entry »
