Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales. [Read more...]
There’s a joke going around based on Google’s many, many recent changes.
Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals?
A: Because managing SEO has become a frickin’ zoo.
How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. And I suspect for many of you, it’s not funny at all. [Read more...]
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. Nobody wants to talk about politics, especially not in the heat of summer. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, quite a bit, actually. Read on and see why.
I’m going to start this post by making a few assumptions:
- You want more people to find you in search engines such as Google
- You’re interested in more search traffic so more people will find and use your business
- You want those people who find you to share information about your business with their friends, family, fans, and followers
Assuming all three assumptions apply to you, you must—not “should” or “might want to” or “ought to think about”, but must—improve the quantity, quality, and size of your brand’s images immediately. Not next year. Not next month. Now. [Read more...]
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0, these represent significant changes in the world of search. But what will this mean for your business? Let’s take a look. [Read more...]