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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
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LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Read the remainder of this entry »
Get rid of the spam link I left on your site!
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I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites. I guess I can understand that, but what I can’t understand is how nasty and rude they can be in doing it. I’m just getting tired of the attitude they seem to have when they write to me. Read the remainder of this entry »
No, SEO still isn’t dead
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I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead. I’ve been doing SEO for a long time, and I have grown weary of the “SEO is dead” stories. We’re experiencing another round now and it is still wrong. SEO is not dead. What’s dead is dumb SEO. And you could have seen it coming. Read the remainder of this entry »
10 SEO measurements every marketer should know
Photo credit: Danard Vincente
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple.
- 80% of people who visit a website get there from typing a keyword in the query box of a search engine
- 46% click on the website in the first position on first page
- 90% click on websites on the first page
(Source: SEOBook) Read the remainder of this entry »
Do you have enough pages in the search index?
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In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. But clearly there is some amount of pages that seem like you are doing OK and a different amount that seems bad–like, zero would be bad. How do you figure out how many pages you have in the search index and how do you know if that is OK? Read the remainder of this entry »
