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Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
Image via CrunchBase
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0, these represent significant changes in the world of search. But what will this mean for your business? Let’s take a look. Read the remainder of this entry »
Using Web Analytics and Search Marketing for Better Decision Making
Google Analytics (Photo credit: Kansir)
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan? Read the remainder of this entry »
How do you persuade your boss that search is important?
Photo credit: Wikipedia
If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. But marketing is a business, not a religion, so it isn’t enough for us to believe in search–we need to prove it. And that usually means numbers. Read the remainder of this entry »
Search Marketing by the Numbers
Photo credit: Search Engine People Blog
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event organizer and several of the attendees before the session, so that I would understand what the organizational problems were. That way, I know what the participants know and what they don’t know, and I can tailor the information to their actual level of knowledge. I can also customize the topics to address the real problems that they face instead of a “once over lightly on everything.” But I ran into a problem. This team knew zero about analytics and they were adamant that they wanted to stay that way. Yeah, I definitely had a problem. Read the remainder of this entry »
Get rid of the spam link I left on your site!
Photo credit: Wikipedia
I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites. I guess I can understand that, but what I can’t understand is how nasty and rude they can be in doing it. I’m just getting tired of the attitude they seem to have when they write to me. Read the remainder of this entry »
