One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s free for a reason. It just isn’t precise. If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. Then, the question was always: “Can I really trust this?” [Read more...]
There’s a joke going around based on Google’s many, many recent changes.
Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals?
A: Because managing SEO has become a frickin’ zoo.
How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. And I suspect for many of you, it’s not funny at all. [Read more...]
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. [Read more...]
Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be.
- 80% of visitors to a website begin by typing keywords in the query box of a search engine
- 42% click on the website in the #1 position on the search page
- 90% click a website on the first page
These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business. [Read more...]