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Engaging Employees to Share Corporate Social Media
Photo credit: Fora do Eixo
Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. This army is the employee base. However, the initial fear many companies had was the inability to control the message. Today, companies are tapping into employees to amplify their social media efforts. Read the remainder of this entry »
16 case studies prove ROI of mobile marketing
Photo credit: Wikipedia
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? Read the remainder of this entry »
21 stats show CMOs leap before they look at ROI
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The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). How are CMOs doing? Read the remainder of this entry »
6 case studies show Big Data is helping decision making
Photo credit: Kevin Krejci
“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry. Read the remainder of this entry »
Secrets of Social Media ROI Revealed by 166 Case Studies
Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them. In this Webinar, he reveals some of the secrets behind them all. Read the remainder of this entry »
