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Take Control of Your Reputation Online
Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search? How do you prevent all this bad news from making it to the first page of Google results? Or worse, how do you scrub all the bad news that’s already made it to the top half of the first page of the search results? Is it even possible? It’s not easy – it’s really hard, actually – demanding a terrific investment of resources over time. Read the remainder of this entry »
A good reputation online is an essential marketing strategy
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? Are there negative reviews or complaints? What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. How this gets done is up to you; and, like everything, sailing’s always easier when seas are calm. Read the remainder of this entry »
Winning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management (ORM). Read the remainder of this entry »
Christmas is a perfect time to create havoc online
Image via Wikipedia
If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas! Read the remainder of this entry »
How do I improve our online reputation?
Photo credit: Wikipedia
I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they’ve used throughout the history of the company. For years, the company has been successful, despite customer complaints, but now they are running into a snag. The company’s online reputation is not good, and they are worried that it is starting to affect their sales. They asked if I could help them eliminate the negative results that are popping up about them in search.
