While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA‘s PRISM program and its full reach, I now have the opportunity to have a little bit of a different conversation with you, my reader. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance. Good. Now, think about your own reputation, both online — your curated public life — and offline — your discrete and private life. [Read more...]
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in ,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management (ORM). [Read more...]
Many hands make light work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself; or, you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what they believe, what they’ve done, and what they’re doing.