Tag Archive
Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM Internet marketing internetmarketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
Referrals: The Best New Business You Can Get
Photo credit: Aidan Jones
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even better, the implied endorsement means the prospect is going to give you at least some serious consideration. So close rates on referred leads tend to be high. And since they cost you next to nothing, the ROI on referrals is stellar. The only problem is: you can’t expect to meet your sales quota through referral alone. But what can you do to pump up your referral rate, and get more of these gems? Read the remainder of this entry »
