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Marketing is so much more than advertising
(Image credit: Getty Images via @daylife)
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both successful business people; he runs a small business, she’s an operations executive. And both talked about how successful their respective companies performed, “without marketing.”
Without marketing?
There’s no such thing. If you’re selling to a customer, by definition, you’re marketing. But maybe you don’t realize it. Let’s take a look at what I mean.
What’s the most important marketing skill for 2011?
Image by Getty Images via @daylife
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine optimization? Pay-per-click advertising? Video optimization? Mobile marketing? Well, would you believe me if I said, “None of the above”? Yep. None of them. I regularly argue that digital marketing is a core skill. And it is. Each of these talents contributes to your success as a marketer and to your business results. But they’re not the whole enchilada. In fact, they’re probably the least important ingredients in the recipe. Read the remainder of this entry »
SEO Grows Up
Image by IvanClow via Flickr
If you’ve worked in Search Engine Optimization for a long time, as I have, you’ve watched it grow from a baby into its awkward teenage years, but you know that there is still a lot of growth to go. Recently, I was interviewed along with a few other folks for an article for 1to1 Marketing that looks at what’s happening now in search, as well as where things are going. If you’re looking for some industry perspectives on the maturation of organic search as a marketing tactic, check out my views and those of others in “SEO Grows Up.”
Do Your SEO Tactics Work for Everyone?
Image via Wikipedia
In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines’ rules or not. If you are interested in how to make a case for white hat SEO, then check out my latest post on Search Engine Guide, “Do Your SEO Tactics Work for Everyone?”
How do you know what is search spam?
Image by Grumbler %-| via Flickr
Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules for what constitutes search spam (violations of the search engines’ terms of service) change all the time, but that’s not the point. Rather than looking for a point-by-point enumeration of what is OK and what is forbidden, you should instead focus on the philosophy. If you don’t understand what the sniff test is for whether something is worth doing or not, read my latest post on Search Engine Guide, “How do you know what is search spam?“
