Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM internetmarketing Internet marketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
I’ve been in Europe the last ten days (coming home today) and it’s easy to see how European cultures differ from that of America, especially when it comes to privacy. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn’t. It all has to do with the default in Facebook that most conversations are private (just shared with your friends) rather than the Twitter default that tweets are public. The end result is that most Facebook conversations are hidden from public view.
Image by Carlo Nicora via Flickr
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of privacy is over. It’s not that he’s wrong. It’s just that it’s not the smartest communication strategy and it’s just the latest in a series of mis-steps by Facebook. In fact, Zuckerberg might have a point. Many people have become far more open about their lives, especially younger people who have grown up with social networking. I recently met Stowe Boyd, who has written some very interesting stuff on this trend, calling the style of Twitter “publicly” (as opposed to privacy). Perhaps the default that Twitter has pursued of being open is better than what Facebook chose (of paying more attention to privacy). Read the remainder of this entry »
by Frank Reed
Are you concerned about how much Google and other marketers know about you? Do you habitually erase your cookies to cover your tracks? Do you wish there was an easy way to opt out of everything? A kind of digital do not call list? I think the reason you feel that way is because marketers are not approaching private information in the smartest way. To get a different take on how smart marketers should think about information privacy, check out my latest post on Internet Evolution, “It’s Time for ‘Trust Marketing’ on the Web.”
Image via CrunchBase
I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that Facebook owns their data and isn’t planning any opt-out mechanism. Now, to many observers, including Chris Brogan and me, it’s not news that free Web services own the data posted to them, but this Facebook announcement caused a firestorm, and Facebook backed off before the week was out. Watching this play out caused me to realize why Facebook is dumber than Google.