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Beyond the Google Privacy Policy to Free Market Privacy
Photo credit: Sean MacEntee
Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. It’s clear that no one is terribly happy with the current situation. Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. I wonder if there is a better way. Read the remainder of this entry »
Will Facebook users give Graph Search time to evolve?
Image via CrunchBase
Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America and the rest of the non-tech world will most certainly understand that one….geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Read the remainder of this entry »
How Digital Marketers Can Shake the Big Brother Mantle
Photo credit: The Shifted Librarian
Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to keep up. But privacy breaches – both real and perceived – put businesses at great risk. It’s up to digital marketers to reduce that risk. What do Facebook, New York’s Journal News, and the FBI have in common? They’ve all been criticized for violating an individual’s privacy. Read the remainder of this entry »
Google’s new privacy policy is definitely good for Google
Image via CrunchBase
Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. I personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. That’s where I ran into trouble. Read the remainder of this entry »
User Apathy Ensures Little Privacy Within Facebook
Image via CrunchBase
One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick to realize that future voter turnout is likely to be lackluster and all they need to do is “hang in there” and not rock the boat. They can get away with most anything and their supporters will still get to the polls in numbers ahead of any new or newly interested voters, thus ensuring their continued time in office. Read the remainder of this entry »
