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Predictions for B2B digital marketing in 2013
Photo credit: Wikipedia
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. I encourage readers to add their own. Read the remainder of this entry »
What’s the next shoe to drop from Google?
Image by circulating via Flickr
An entire cottage industry has arisen that does nothing but track Google’s movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to Google’s every move the path to success? I am reminded of hockey great Wayne Gretsky, who always explained his uncanny ability as “skating to where the puck is going to be.” What if we could trot out our cloudy crystal balls and pretend to divine the future? If you’d like to skate to where Google is going to be, check out my latest post on Search Engine Guide, “What’s the next shoe to drop from Google?”
