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Is regulation an adverse event for pharmaceutical social listening?
Image via Wikipedia
Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals, have special concerns when they embark on social media listening. Some pharmaceutical companies have taken the plunge, but others sit on the sidelines, spooked by the requirement to report all “adverse events” from medications. What do the listening companies know that the sidelined companies don’t? Read the remainder of this entry »
Is the regulatory cure worse than the marketing disease?
Image by massdistraction via Flickr
What I know about pharmaceutical regulation fits snugly in a thimble. But I know a lot about Internet marketing. I started to wonder about how regulation and Internet marketing work together in the pharmaceutical industry after watching the drama play out recently over letters sent from the U.S. Food and Drug Administration warning drug companies about their paid search ads.
