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6 Things Digital Marketers Can Learn From Internet Stars
Jenna Marbles (Photo credit: Gage Skidmore)
There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was. That comment held new meaning for me several weeks ago, after reading a New York Times article about Jenna Marbles – The Woman with 1 Billion Clicks. Read the remainder of this entry »
Predictions for B2B digital marketing in 2013
Photo credit: Wikipedia
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. I encourage readers to add their own. Read the remainder of this entry »
