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Google’s Enhanced Search Campaigns: What You Need to Know
Photo credit: Search Influence
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly? Read on and see…
Are you keeping up with paid search trademark policies?
Photo credit: Wikipedia
Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might have every reason to be concerned. But on the other hand, in many countries, Google has no problem with you doing it. If that comes as a surprise to you, you’re not alone. These policies have shifted so often in the last few years that it truly is a part-time job just to keep up, especially if you use multiple search engines in multiple countries. If you’d like to hear more about this subject, check out my latest post on Search Engine Guide, “Are you keeping up with paid search trademark policies?”
My CEO does not believe in paid search
Image by Steven2358 via Flickr
Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve pored over the studies that show how paid search is growing at breakneck speed. Your sales have dipped and you have to try something. Your whole team is in favor of trying it. But no matter what argument you try or what study you cite, your CEO won’t budge on the topic of paid search at your company. If this strikes a chord with you (and especially if you are starting to feel like you are at your wits’ end), then check out my latest post on Search Engine Guide, “My CEO does not believe in paid search.”
The battle over search between merchants and affiliates
Image via CrunchBase
If you’re an affiliate marketer, you probably know about Amazon’s recent announcement of changes to its affiliate agreement, limiting the commissions paid for paid search advertising. If you’re not an affiliate marketer, you might want to get a glimpse at the constant battle between merchants and affiliate marketers over acceptable practices. Check out my latest post on Search Engine Guide, “The battle over search between merchants and affiliates.”
How Does Google Outperform Expectations?
by Josh Greenfield
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title, two 35-character lines of body copy and one vanity URL of the customer’s choosing. That’s an amazing return for such a simple and easy-to-deliver service. Still, Google struggles with what seems to be their single remaining obstacle: investor expectations.
