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Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly? Read on and see…
Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might have every reason to be concerned. But on the other hand, in many countries, Google has no problem with you doing it. If that comes as a surprise to you, you’re not alone. These policies have shifted so often in the last few years that it truly is a part-time job just to keep up, especially if you use multiple search engines in multiple countries. If you’d like to hear more about this subject, check out my latest post on Search Engine Guide, “Are you keeping up with paid search trademark policies?”
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It’s long (about 70 pages) but it’s a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.