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Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on and so I thought I would extend the idea to online reputation management (ORM) as it’s practiced both in your own life (as the resulting splatter painting of your life online, over time, unintentionally) and as it’s managed by my company, Reputation.com. Like Jackson Pollock, you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. The art that is reflected online — and in a rich reduction of everything you’ve every done and ever said distilled into only ten — maybe twenty — results. Read the remainder of this entry »
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? Are there negative reviews or complaints? What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. How this gets done is up to you; and, like everything, sailing’s always easier when seas are calm. Read the remainder of this entry »
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in ,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management (ORM). Read the remainder of this entry »
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection.
As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Read the remainder of this entry »