It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago, Jane Austen’s novel Pride and Prejudice has served as an unofficial guide on love and trust, not to mention the curriculum of many advanced-placement English courses. While it’s easy to get lost in the soaring traditions and formalities which defined courtship in England, the book remains relevant because it’s not really about how Elizabeth Bennet found love with Mr. Darcy. It’s about challenging the status quo and trust, messages which are remarkably familiar to many marketers on the cutting edge of their craft today. [Read more...]
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not so secret now thanks to the Brits at The Guardian) was issued in April. No matter which side of the political aisle you find yourself this should send serious shivers down your spine. [Read more...]
I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps. And there are some key traits winners possess whether they’re managing paid search, building a brand, or, yes, playing baseball.
What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. At the same time, if you’re like me, you’re likely worrying about what you’re going to look like (and feel like) the first time you put on a swim suit this year. While the outcomes of getting ready to wear a bathing suit and getting your business ready for summer couldn’t be more different, the best practices of the two overlap a lot more than you’d think. And the best thing about this list is that it works whether your business is seasonal or whether summer’s just another day in the office. What do I mean? Well, read on to see 5 tips to get your business ready for swimsuit season. [Read more...]
Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? Oh, wait. I happen to have one right here. What are the 5 steps to online marketing success in 2012?