For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” Now, if you aren’t in marketing, what you do with your time is purely up to you. If you think Twitter is a waste of time and want to avoid it, that’s fine. But when I hear marketers give me the old line about not caring about what people have for lunch, it irritates me, because I think it is just an excuse to stay in your comfort zone. [Read more...]
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. You realize that the nonprofit space is ever more competitive, but your brand is strong and respected and comes up well in Charity Navigator, so what gives? [Read more...]
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don’t know what to say at all–even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don’t need to. I’d like to convince you that you really do know what to say in social media. [Read more...]