Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3rd Platform. He defined this 3rd platform as the intersection of mobile, social, big data and cloud. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. It was clear from his talk that the changes that will be brought about by these technologies may exceed those ushered in by the 2nd Platform of client servers/PCs or the 1st Platform of mainframes/terminals. [Read more...]
I have been concentrating on listening lately. Part of it is because I work with Trackur, an online listening tool for corporations. Another part of it is because I am trying to simply improve at it in my own life. Communication is a two-way street but in the world today it is more often than not a one-way street that is led by an innocent enough egomaniac with a bullhorn disguised as a Twitter or Facebook account. It’s that last point that makes listening even more important. Why you ask? Why even listen to the masses scream and pound their chests in the social space? Well, that is a very good question. One that is answered with another one, “Do we need to listen to everyone all the time?” [Read more...]
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the way humans work, especially in concert and in community — and then I will mix my metaphors, add in some analogies about friendship and public broadcasting pledge drives — it’ll be a long journey — so, spoiler alert, I am going to give away the farm right now. [Read more...]
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify. Digital media marketing, especially the social side, is not much different. It’s all about the relationships – with your customers.