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I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify. Digital media marketing, especially the social side, is not much different. It’s all about the relationships – with your customers.
Image via CrunchBase
by Frank Reed
I think this post could be categorized in several ways. The reason for this is because I don’t think there has ever been a more polarizing, misunderstood, loved, revered, admired, hated and puzzling entity in the history of business than Facebook. Depending on who you speak to they can either be completely dependent on the service (ask some kids at a Ridgewood, NJ middle school) while other industry bigs, like Matt Cutts, deactivated or deleted their accounts.