Tag Archive
Abraham Harrison Advertising Bing Blog Brand Business Business and Economy chris abraham Content marketing Converseon Customer customer service Digital marketing Facebook Google IBM Internet marketing internetmarketing IPhone linkedin marketing Marketing and Advertising Microsoft Online Communities organic search pinterest Promotion public relations search Search Engine Marketing Search engine optimization Search Engines Searching search marketing SEO small business social media social media marketing Social network twitter Web analytics Web search engine Website Yahoo YouTube
Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!). Whatever the motivation, be it thought-leadership or surfing the wave, people are never satisfied with just knowing how to do it, they’re fascinated by not only how to, but how you. When people want to know how you did it, they don’t want to just see the final, edited, version — they’re interested in seeing all the struggle, challenge, revisions, and endless iterations it took to finally be ready for opening night. Read the remainder of this entry »
Social media sells process, not product
Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, if you’re in business, you need to learn to make you and your business as attractive as possible. How, you ask? Well, the best way is to let them in on your process, your magic, and what makes your products and services special. And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile. Read the remainder of this entry »
