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A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. If you didn’t read that post back then, do it now (I’ll wait right here), because the situation with mobile is only getting worse. I am hoping it will eventually get better, however, so read on. Read the remainder of this entry »
Image via CrunchBase
by Eva Lyford
Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren’t quite sure how to use it. That’s an easy question for me. From my standpoint, it’s just a game—a game with some interesting social features.
We’re all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren’t keeping up. It was so easy not so long ago, when mobile phones were the only way to be online while on the go. But so much has changed in the last couple of years that we are now counting many activities as being mobile when they are not, and we are not counting many activities as mobile when they really are. Confused? I’ll be happy to explain. Read the remainder of this entry »
I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices we use are controlling us, rather than us controlling them. He went on to explain how we need more leisure time, more time off the grid, and that it will actually make us all productive, which I buy into and try to practice. Except when I can’t, because I do this Internet marketing thing for a living and microchips aren’t always optional.
Image via CrunchBase
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among the 20-somethings in large cities, and some local businesses, especially bars and restaurants, have been jumping on board. If you’ve wondered how your local business can take advantage, check out my latest post on Search Engine Guide, “Foursquare in favor of location-based marketing.”